WHAT IS EMAIL MARKETING:
Email marketing is the most relevant, inexpensive, and easy way to develop a potential relationship with your customer. Whether you are a big businessman or a small shop owner, Email marketing can be easily used to nurture your customers. Email marketing is a strategy to convert leads into loyal customers by sending them emails.
What can Email Marketing be used for?
Whenever we hear the term Email Marketing, the only aspect that comes into mind is again; someone wants to sell us a product. However, to some extent, it may be accurate, but that’s not the only reason why email marketing is used.
Email Marketing is useful for various reasons :
Newsletter: A traditional newsletter is sent to inform your customers about what is happening with your brand. It could be general information or company achievement. These should be easy to read with a clear Call to Action i.e., whether you want to redirect the reader to your site or any other engagement. There should be a frequency that should be set to send out these emails.
Promotional: The customers need to be informed about any promotion you run, and the easiest way to do so is by email. Make sure your offer is stated very clearly so you can encourage the user to make the purchase.
New Inventory: As the name suggests, its very important to inform your customers about new products. You try to update the customer but hope for sale too. For such emails, it is essential that you talk only about the latest product, features, and ensure to add a fantastic picture. However, its very important that you send out this email as soon as the product is received.
Product advice/ Educational Mail: There are times the user might not be aware of the full potential of your product. Thus the user needs to advised and guided on how to use the product. Such emails should be informative and educational.
Survey Email: Customers opinion is always essential. So in case you want to gain more insight into what the customers think about your product, a survey email can be sent. An incentive can be added to ensure the customer participates in the survey. Such emails also give a hint to the customer that you are willing to make the changes.
What are the critical components for a successful Email Marketing campaign?
SUBJECT LINE: The most crucial aspect of an email is the Subject Line. It is the subject line that compels the reader to open the email. It is the subject line that can create a high conversion rate
SENDERS NAME: The name from which you are sending the email, is what the reader will see. It is imperative to use this name consistently to develop trust with the reader. It becomes important to build a connect with the reader.
CONTENT: As it is said, “Content is the king.” The structure of the content must be in a manner that will interest the reader. It is important to have strong pre-header. Try to keep it concise, and try to incorporate images, gifs so you can grab reader’s attention.
How to measure Email Marketing Efforts ?
Email marketing is a great platform that can be used to measure your results quickly. Measuring your email marketing efforts not only helps you optimize your techniques but also ensures your efforts are not going waste. Some key metrics that should be monitored closely are:
Open Rate: Amazon has stated that the email open rate is generally around 2%. You need to know whether the mail that you are sending are being opened or not.
Click Rate: While sending an email, you must be having an objective. Thus you need to check whether the reader is taking the desired action or not.
Unsubscribe Rate: If the reader does not like your content or is no more interested in your product, they may unsubscribe, and you won’t be able to send them emails. Thus you need to monitor this rate to find out whether the readers are still interested in your products or not.
How can we optimise our Email strategy for better results ?
The good news is that you can always optimize your email strategy to improve the results of your marketing effort. There are various optimization techniques:
EMAIL LIST: A very important aspect is that you need to update your email list regularly. This ensures that you add new customers and remove the customers who you think do not respond or have unsubscribed. Thus your email list should always be up-to-date. This makes your findings of open rate and click rate more relevant and correct. If you have a lot of inactive subscribers on your list, your deliverability is going to suffer. Don’t be afraid to remove inactive subscribers from your email list.It is very important to keep your list fresh
SUBJECT LINE: The first thing that persuades the reader to open the email is the Subject Line. Optimizing your subject line is essential. You can personalize the subject line by adding the reader’s name to draw their attention. Always try and create a sense of urgency that compels the reader to open the email. Also, try to create a good value proposition for the reader and state it in the subject line that develops the reader’s interest and nudges them to open the mail. Try to create a fear of missing out, or target their pain point or can even try and make them funny. Anything that draws the reader’s attention is essential. Keep it original, and you can also experiment with emojis.
BODY: In today’s busy life, no one has the time to read long and lengthy emails. So ensure that your emails are short and to the point. Readers usually read only the top one-third part of the email. Thus your email should clearly state what you offer and why is it essential for the reader. The tone that you use should match your brand. Always try to keep the content light and easy to read.
IMAGE: Another way to attract the reader’s attention is by adding images. In today’s time GIF’s, MEME’s arehighly liked by the readers. However, they should be relevant and should match your offer.
SENDERS NAME: Using an important name helps to build trust with the reader. For example, if we say from the CEO or someone at a senior position, the reader would feel that they can trust the sender.
PERSONALIZATION: Adding a personal touch in terms like readers’ name helps to build a relationship with the reader and makes them read further. Its important to personalize the email so that the reader feels important and feels special.
CALL TO ACTION: This is the most important component of the mail, as this is the primary purpose for which you have sent the email. Thus, you should state the CTA clearly. You can easily optimize in terms of language that you use and make it stand out. You can even personalize your CTA’s.
CHANGE TIME AND DATE: You should always try and test what works for you. There is nothing as a fixed time or date. You can always change the time and date and see what works for you. Timing can have a significant effect on whether or not your subscribers open your emails, so think carefully about what time and day you send your emails out. You won’t be able to figure out the perfect time immediately but perform some A/B tests to identify which time frames seem to perform best and explore those in future campaigns.
To ensure better results for you and help you use this marketing tool, we at ProSeller try to bring new features and enhancements so that you can get effective results. You can now see the Open and Click rate so that you can optimize your campaigns and even retarget the customers who have not opened your email. You can also A/B test campaigns for time schedule and template testing with ProSeller. A/B testing campaigns will help you remove guesswork and make more informed descisions to send the right email at the right time in the right manner to the customer.( Learn about A/B testing strategies ) This helps you to optimise your strategy so that you can achieve your goals and get better result . So become a pro seller with ProSeller.